You must know what you are looking for if you truly want to find it.
Most people miss opportunities in life, not because the opportunity wasn’t there, but because they didn’t have a clue what it looked like when it arrived. They never slowed down and took the time to figure out what or who they were looking for.
Targeting a specific market or audience doesn’t mean that you must exclude people who don’t meet your specific criteria. Instead, targeted marketing allows you to focus your message on the right market – and the people who are most likely to do business with you. With a target audience definition to work with, you can spend less, and earn more by reaching the most valuable leads.
Who is your target market? Your IDEAL client? Your IDEAL employee or team member? What is your promise to them? How is your promise or value proposition different from your competition? How does your IDEAL client or team member define success? Which internal priorities do you need to strengthen to be able to successfully deliver on your value proposition?
Clarity is power.