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Right Opportunity

The question should never be, “Should I pursue this opportunity?”

The right questions are:

  • If I pursue this opportunity, how much time, resources, effort, and investment are required?

  • Is this in my wheelhouse (area of expertise)?

  • What could go wrong?

  • What are the returns if I am right and the costs if I am wrong?

  • Can I live with being wrong?

Too many opportunities consume time and draw attention away from the really great ones. Almost everything takes longer than you think it will and costs more than you originally budgeted. Plan for delays and bumps. And, if you don’t understand it, don’t do it.


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