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Focus On Profit

Bossing Your Business Finances

Let's cut through the fluff. Your business isn't a charity, and the goal is clear: make a profit, not excuses. So, how do you ensure your venture isn’t just surviving but thriving?

a group of people putting their hands together

Pick Your Profit

Sounds like a dream, right? But here’s the kicker: you got to start with the end in mind. Setting clear, ballsy profit targets is step one. Don’t be shy. Aim high and then plan to hit that mark. Without a target, you’re just shooting darts in the dark, and last I checked, that’s no way to score.

Build a Pro Forma

If you’re scratching your head wondering what a "pro forma" is, you’re not alone. Think of it as your business’s crystal ball. It’s a fancy term for plotting out your financial future on paper (or, you know, a spreadsheet). It’s where your profit-picking dreams get down to the nitty-gritty: numbers. Forecast your sales, expenses, and cash flow. Get real with the figures. This isn’t about hopeful guesses; it’s about informed predictions. The more accurate your pro forma, the clearer your path to cashing in.

Filter Decisions Through Your Pro Forma

Got a shiny new idea or a potential expense knocking at your door? Hold up. Run it through your pro forma filter first. This baby helps you weigh the badass ideas from the budget-busters. If it doesn’t help hit your profit targets, it’s out. Simple. Your pro forma isn’t just a document; it’s your decision-making sidekick.

Review Your Finances Monthly

Here’s where the rubber meets the road. A plan is only as good as the follow-through. Make it a non-negotiable to review your finances monthly. Compare the real numbers to your pro forma predictions. Spot the gaps, tweak your tactics, and keep steering towards those profit goals. This isn’t about dwelling on the past; it’s about dominating the future.


Running a profit-focused business means setting bold goals, planning like a boss with your pro forma, making decisions based on cold, hard numbers, and keeping a relentless eye on your financial health. It’s about being ruthless with your resources and laser-focused on your objectives.

Profit isn’t a dirty word. It’s the scorecard that says you’re winning. So, pick your profit, plan your play, and let’s go win.


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