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Beyond Being Right




You may be right, and, that doesn’t mean that people will care. Or pay attention. Or take action.


Just because you’re right, doesn’t mean people are going to listen.


Are there situations where being right is more important than getting people to care or take action?


What do you do to build credibility and trust with people in order to increase the chances of getting them to care or take action on a particular issue?


What do you do to evaluate whether your message is effective in getting people to take action, and adjust your approach as needed?


Reminder - It takes more than being right to earn attention and action.




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